WHO WE ARE?

Fitness Sauce was born from a passion for flavor and fitness. Founded by Paula Brignoni, the story began with her father’s dedication to crafting bold, fruit-infused hot sauces that shook up the industry. In 2016, he launched Fire Fruits, which earned multiple Scovie awards and was sold in over 2,000 retail stores. However, high costs and distribution challenges eventually led to the closure of his venture.

During the pandemic, Paula saw an opportunity to merge her father’s love for flavor with her own commitment to fitness. She reimagined his sauces, removing added sugars, excess salt, and preservatives, creating a healthier alternative that enhances meals without compromising dietary goals.

Fitness Sauce is more than just great taste; it’s about fueling a lifestyle. Our brand aims to disrupt the world of fitness nutrition, helping people break free from bland meals and stay on track with their goals while enjoying every bite.